“We have been extremely busy at the show so far, showing delegates how Opticom can help reduce mass transit operating costs while simultaneously improving service, on-time performance and ridership,” Roberts said. “Our Canoga traffic sensing solution, which enables traffic engineers to make informed decisions regarding traffic flow and report traffic count to national agencies, has also caught the eye of many delegates.
“We have also talked with relevant companies interested in forging a partnership with GTT,” Roberts continued. “We have pockets in certain geographical regions where we need further representation and systems integration capabilities.”
According to Richard Eltze, GTT’s VP of EMEA markets, since July 2015 when the company embarked on a proactive international sales and marketing strategy, the international sales effort has been very successful, leading to a number of new projects set for implementation during 2016 and onwards.
“Our international sales strategy is based on a deep understanding, and appreciation that emergency vehicle preemption (EVP), transit signal priority (TSP) and traffic-sensing solutions are increasingly seen as mission critical in any geographical region with large congested cities,” Eltze said.
